Brief History
We were tasked with building a brand, website, and VK community for the children's creative studio "Yagoda Malinka" from scratch. We needed to develop a visual identity combining warmth, coziness, and professionalism, and create a user-friendly digital storefront for parents to learn about services and book classes.
What We Did
Branding & Identity: We developed a recognizable, warm, and friendly visual style with a key mascot and a signature color palette (ripe raspberry). The logo and brand elements convey the atmosphere of an oasis of childhood happiness.
Website & Functionality: We created an emotional, high-converting single-page website that conveniently showcases all studio services: after-school care, nanny services, vocals, and culinary classes. We integrated a booking form for a free trial class.
Content & Communication: We developed a friendly, approachable brand voice ("ripe" and "berry-like" answers to frequently asked questions) that makes the studio feel warm and welcoming. We prepared content that builds trust with parents.
Integration: We connected the website with the studio's social networks so parents can easily follow news, workshop announcements, and special offers.
Results
The studio received a full-fledged digital gateway that serves as a showroom and a client acquisition tool. The "Yagoda Malinka" brand now has a complete, warm, and professional image, and parents have a convenient way to learn about all services and enroll their children.
